Vanguard Versus Lopro

Ray-Ban Never Hide campaign and the Tomatina Buñol

Ray-Ban has spent years using the concept Never Hide in their campaigns, but until now featuring the products, campaign spring / summer 2011 have decided that the "protos" are people.


The campaign launch took place on March 19 and was held simultaneously in 12 cities around the world: Tokyo (Austin City was finally chosen in the aftermath of the tsunami), Shanghai, Delhi , Istanbul, Rome, Berlin, Paris, Barcelona, \u200b\u200bLondon, New York, Rio de Janeiro and Cancun. In each of these cities will set up a large part for people to be photographed with him and launched his message to the world. Esther, the blogger of Advertising and Fashion uploaded a photo with the message that she and some friends launched the world, by the way, thank you very much for sharing this time with everyone! On the website of Ray-Ban can see a gallery with photos taken in the chosen cities.

And this morning I stumbled upon the latest video from the campaign. Recorded in Buñol (Valencia) tells a little story on little more than 2 ½ minutes on the famous La Tomatina festival. Worth a visit because they have chosen and get really good plans that we remain watching until the end. Those responsible for this elegant little jewel are ZCDC .