Corona "Save the Beach" is a project that began in 2008 with the aim of promoting conservation of beaches in Europe. From the website Save the Beach Corona users can upload photos and videos to denounce what beaches are deteriorated and in disrepair.
The author of the best developed project will win a trip to Ibiza. In addition, Corona is committed to recover at least a year European beach. In 2010 the beach was chosen Portman Bay (Murcia) and in 2009 of Capocotta (Italy).
The campaign is strategically designed, as it also includes one of the most powerful guerrilla actions I've seen. Build hotels using tons of garbage collected on the shores of Europe's beaches. In 2010 this unique hotel is located in Rome, and in January 2011 mounted in Madrid (Coinciding with FITUR). Without doubt, a very clever way to alert and educate on the degradation of Europe's beaches and show, with a striking action, how can end these places unless we change our behavior. Some
facebook fans gained a unique hotel stay, and then shared their experience videos like this .
If you go now to the website you will see that and are looking for candidates sands the 2011 season, so if you know someone who you would like to recover takes this excellent opportunity for you to enjoy again. In view of the map that shows the beaches brought to this particular contest, we see that, unfortunately, there are many beaches that are screaming to us Save me!
Indeed, the agency responsible for the campaign has been Delvico JWT. Without doubt, a great example of a campaign with a great concept behind and perfectly designed and interrelated actions. I like!
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