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Follow the Herd

Some time ago I wrote several posts about young illustrators and among them was Itziar San Vicente. This young Gasteiz (although based in Madrid) has put this 2011 a new project under way: Pack . A brand that combines the two great passions of this artist: Animal and illustration.



the moment there are 10 animals that make up this fun and colorful herd, but surely the limitless imagination of Itziar ensures that the family will grow slowly (Itzi in Herd can not miss a pig @. I is that I'm a fan of txerritxus).

illustrations can be applied to all supplements, such as shirts, bags, badges, magnets, baby onesies, reproduction of illustrations ... And you can buy your products from your blog and in various shops (such as adding new facilities will best is to check the outlets in Flock's blog and the info will always RESTATEMENT).




The project also has a caring side is that depending on the item you purchase is for an amount of money to the Humane Association Refuge (Madrid).

From Command Save wish you much Itziar luck in this adventure! ;)

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Lies and truths about bottled water

time ago I wrote an entry about an initiative that had taken place in some Navarra catering establishments and I posted because I found it interesting to chart and strategic level. That post seems to have had enough impact because days later I sent an email from ANEABE (National Association of bottled drinking water) to explain the differences between "natural mineral water" and "tap water." If you are interested we summarize a bit what I had:

"natural mineral water are provided from underground sources, have a constant composition and are protected and the nature of any contamination. It is for this reason, natural mineral waters are healthy and pure at its source.

waters are so unique that few have access to the adjective "natural mineral water" which is awarded by the Administration. Among other conditions are required by law to natural mineral water must be packed, and this is done, as they are in nature, without treatment to alter its chemical composition and microbiological natural. It is not permissible under any circumstances add any substance, so that water does not have preservatives of any kind. Waters are which is always packed at the springs with a very controlled process that protects them from contamination and allows them to be packaged as they are in nature.

However, tap water is mainly a surface and its composition is changing. Needs to be treated chemically and microbiologically for disinfection, as this is the only way to ensure food security.

As you can see, both products are completely different, but they can and should coexist. The natural mineral water is a food product is absolutely unique and natural and tap water is a public service to which every citizen is entitled.


Why I return to discuss this matter? For a few days surfing the net I came across a campaign Tappening (an organization against bottled water) whose Claim said: "Bottled water Causes blindness in puppies (bottled water causes blindness in puppies), and below concluded: "If dog lie bottled water companies, we can too" (If bottled water companies can lie us). In addition, we invite you to discover the truth Tappening page or spread our own lie from startalie.com (once we make up a lie we can share with our friends to generate viral).




blogger Elian Callone Matthias (author of the blog Vision Beta, which is where I found the campaign ) recommended we see the video " The history of bottled water "by Annie Leonard , and stayed in one sentence:" Bottled water is on its way to becoming something ta cool as smoking during pregnancy. " According Callone this is "a phrase that tries to predict how water consumption, especially in developed countries. And the reasons for the claim may accurate as the consumption of bottled water begins to decrease in countries like the U.S., which lists alternatives such as selling reusable bottles.

After all I've seen and read I think both waters can actually live but I also I believe it is necessary to minimize the consumption of bottled water because they actually do not think it makes much sense to drink bottled water in areas where, fortunately, we tap water quality. And in areas where tap water is not good, there are always alternatives such as the purification jars. This will reduce the number of plastic bottles and all that that entails. I do not think the ban Bottled water is the solution, but their consumption should be for specific cases. And you what do you think?

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It's a book! It's a bed! It's a booky bed!



Yusuke Suzuki is a creative photographer who discovered a few days ago reading the blog of trnd . Researching the net a bit, I've learned (thanks to Snoop ) which is not surprising that many people in the Middle thin mattresses to sleep in that place on the ground and also are rolling. In this way the room is gaining ground throughout the day.

Sheets are sheets and pillows bookmarks. A very original proposal and fun that serves as an alternative to the classic bedtime story. "

Then, casting a curious glance over other artist's works I have found interesting projects such as these that I leave. But the best, to visit her web and enjoy your unique style.

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The good side of beer


Corona "Save the Beach" is a project that began in 2008 with the aim of promoting conservation of beaches in Europe. From the website Save the Beach Corona users can upload photos and videos to denounce what beaches are deteriorated and in disrepair.

The author of the best developed project will win a trip to Ibiza. In addition, Corona is committed to recover at least a year European beach. In 2010 the beach was chosen Portman Bay (Murcia) and in 2009 of Capocotta (Italy).

The campaign is strategically designed, as it also includes one of the most powerful guerrilla actions I've seen. Build hotels using tons of garbage collected on the shores of Europe's beaches. In 2010 this unique hotel is located in Rome, and in January 2011 mounted in Madrid (Coinciding with FITUR). Without doubt, a very clever way to alert and educate on the degradation of Europe's beaches and show, with a striking action, how can end these places unless we change our behavior. Some

facebook fans gained a unique hotel stay, and then shared their experience videos like this .



If you go now to the website you will see that and are looking for candidates sands the 2011 season, so if you know someone who you would like to recover takes this excellent opportunity for you to enjoy again. In view of the map that shows the beaches brought to this particular contest, we see that, unfortunately, there are many beaches that are screaming to us Save me!

Indeed, the agency responsible for the campaign has been Delvico JWT. Without doubt, a great example of a campaign with a great concept behind and perfectly designed and interrelated actions. I like!

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We're crazy, advertising also

The campaign that I show you today is Marithé and François Girbaud last season, yes, but I've never seen these days and I could not resist to include it here.

"This is a Crazy World" recreated in an elegant and attractive the message, the world is crazy, the world is upside down ("the World Turned On Its Head.") The campaign is the work of La Chose and photographer Steve Hiett was .

I leave a link to the page and François Girbaud Marithé for you to see their latest campaigns.

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Ray-Ban Never Hide campaign and the Tomatina Buñol

Ray-Ban has spent years using the concept Never Hide in their campaigns, but until now featuring the products, campaign spring / summer 2011 have decided that the "protos" are people.


The campaign launch took place on March 19 and was held simultaneously in 12 cities around the world: Tokyo (Austin City was finally chosen in the aftermath of the tsunami), Shanghai, Delhi , Istanbul, Rome, Berlin, Paris, Barcelona, \u200b\u200bLondon, New York, Rio de Janeiro and Cancun. In each of these cities will set up a large part for people to be photographed with him and launched his message to the world. Esther, the blogger of Advertising and Fashion uploaded a photo with the message that she and some friends launched the world, by the way, thank you very much for sharing this time with everyone! On the website of Ray-Ban can see a gallery with photos taken in the chosen cities.

And this morning I stumbled upon the latest video from the campaign. Recorded in Buñol (Valencia) tells a little story on little more than 2 ½ minutes on the famous La Tomatina festival. Worth a visit because they have chosen and get really good plans that we remain watching until the end. Those responsible for this elegant little jewel are ZCDC .

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Get the hang of it, built hangers

Get the hang of it is a project of the Greek study Dede, as shown in the images original paper bag that features 2 rigid cardboard hangers. So, as you get home you just have to separate the 2 hangers and hang your new "ups" ...

Another concept of reusable bags, do not you think?